Opportunity
Home Hardware had customers who were looking to renovate their kitchens, who sought a convenient, affordable and flexible solution with a higher level of finish and design elegance than was currently available to the do-it-yourselfer with a modest budget.
Solution
Together with Home Hardware, Cutler Forest Products developed an exclusive Ready-To-Assemble Kitchen Series of modular and attractive units, filling the budget niche between no-frills low-end units and higher-end offerings. There are currently three distinct and attractive lines available through Home Hardware: The White Collection, The Oak Collection, and the Maple Collection, each available in dozens of components and sizes, with all the accessories one would expect to find in a higher-end kitchen at a fraction of the price.
Results
Our R.T.A. Kitchen Program, exclusive to Home Hardware, has truly been a great success. The program has run for several years, and The White Collection, The Oak Collection, and the Maple Collection are consistently top sellers for Home Hardware –they are able to offer tremendous value and upsell to a market niche who would have previously opted for lower-end solutions. |
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